Marketers today are emulating many elements of the Polaroid campaign, which was created for three decades by Doyle Dane Bernbach, now part of the DDB Worldwide agency owned by the Omnicom Group. The NY Times suggests that there are some increasingly popular present-day ad trends and their Polaroid precedents.

Dipping Into History for Inspiration – New York Times

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in