Dipping Into Polaroid History for Inspiration

Dipping Into Polaroid History for Inspiration
Advertising
Guy Brighton
  • 5 april 2006

Marketers today are emulating many elements of the Polaroid campaign, which was created for three decades by Doyle Dane Bernbach, now part of the DDB Worldwide agency owned by the Omnicom Group. The NY Times suggests that there are some increasingly popular present-day ad trends and their Polaroid precedents.

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