There have been a number of questions asked about the proliferation of US mobile players that use existing carrier systems and rebadge them with branding and services. One of these MVNOs is Helio – a new brand targeting a heavily competed for audience – yep, the youth.

There have been a number of questions asked about the proliferation of US mobile players that use existing carrier systems and rebadge them with branding and services. One of these MVNOs is Helio – a new brand targeting a heavily competed for audience – yep, the youth.

Over on Engadget, Peter Rojas gives the CEO, Sky Dayton, a bit of a grilling to try to understand how Helio can really make an impression in the market

Engadget

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in