This is a very educational article that takes you through the steps that McDonalds took after being shaken into action after their recording their first public loss in 2003.

Design, as a strategic corporate revenue builder, is in the midst of a classic case study as applied by McDonald’s Corp., Oakbrook, Ill., the world’s largest restaurant chain. An estimated 7,000 U.S. restaurants will be rebuilt, relocated or refreshed as part of the far-reaching plan to upgrade its public persona with updated restaurant designs intended to boost the bottom line.

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