Hunter wellies in deep mud

Hunter wellies in deep mud
Innovation

Adam Edwards is the author of 'A Short History of the Wellington Boot' and reports the troubles of Hunter for The Fashion Telegraph. Edwards says:...

Guy Brighton
  • 13 april 2006

Adam Edwards is the author of ‘A Short History of the Wellington Boot’ and reports the troubles of Hunter for The Fashion Telegraph. Edwards says: ‘Yesterday was a black day for those of us to whom the green welly is much more than an anonymous piece of rubberised footwear. Hunter, the company that invented and produces the classic style icon, has gone into administration. The news spells the end of another glorious chapter of a boot that has indirectly helped to shape the modern world.’ PFSK believe it will take more than financial strife to knock this iconic brand off its feet.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.