WMMNA takes a look at what they call ‘Pervasive' gaming. Lots of ideas here:

Serious pervasive games follow rules set outside the game itself (war, policy, marketing, health, etc.). The game moves beyond the computer screen and people have to behave accordingly to the rules of the games. It's more fun because you're outside, in the normal world and you can impersonate another character: But upon you is surveillance architecture.

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