Is Text to Buy a direct competitor to Premium SMS?

No. Because the PayPal Mobile service rides on top of the existing SMS system used for text messaging, we think over time it will drive significant text messaging volume to all of the carrier networks.

What type of retailer would suit this system best?

Right now, PayPal is focused on large, brand-named retailers that sell physical goods via traditional advertising channels. Already, PayPal Mobile users can Text to Buy items from merchants like the Bravo Network, Fox Home Entertainment, the NBA, Universal Music, and MTV. We also work with several leading charities such as UNICEF, The Starlight Starbright Children's Foundation, and Amnesty International.

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