I know you do film and shows, but tell me about this game you have developed.

We’re always interested in developing original IP. We worked with gameLab to create a property that will launch from a downloadable game into other media, including TV. The game, tentatively titled “Brenda’s Brain,” has a narrative that allows enough DNA to be seeded in the characters so they can be extended into other media. When it comes to IP, you have to have a wide-spectrum approach.

Who’s going to play this game?

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