With the World Cup almost here we are witnessing an almost equally huge competition on our screens as Adidas and Nike vie for our attention in the sportswear arena and Carlsberg and Bud try to persuade us that their suds are best.

Trevor Beattie, former creative director of TBWA\London, and best known for the FCUK campaigns had this to say on the subject:

"I think football ads have descended into globetrotting showboating. It has been brought about people like Nike and Pepsi – and has tragically been followed by Adidas. The fact that you can't tell the difference between brands means it is a waste of money. You can't tell a Nike from an Adidas from a beer from a pizza."

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