Levi fades to white label

Levi fades to white label
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Levi Strauss has seen a plunge in sales in Europe and says that major retailers were devoting greater shelf space to their cheaper own-brand labels.

Piers Fawkes, PSFK
  • 13 april 2006

Levi Strauss has seen a plunge in sales in Europe and says that major retailers were devoting greater shelf space to their cheaper own-brand labels, the Telegraph reports.

The company, best known for its trademark 501 jeans, said Wal-Mart had curtailed its orders of Levi’s Signature women’s clothing so that its stores could highlight its own private-label brands.

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