Australia's premier fashion event begins its 11th event today at Circular Quay in Sydney. This will be the first Fashion Week since IMG bought the group responsible for organising the...

Australia’s premier fashion event begins its 11th event today at Circular Quay in Sydney. This will be the first Fashion Week since IMG bought the group responsible for organising the event, and a slicker, more professional direction is said to have been taken.

The acquisition by IMG cements MAFW  as one of the most important events in global fashion, and is characteristic of the growing recognition of Australian designers on the world stage.

For those not attending the event, many of the shows will be streamed live on MSN Video. Expect updates and a full show report over on fashion.psfk  over the following days.

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