More User Generated Content: Movie Promotions

More User Generated Content: Movie Promotions
Advertising
Guy Brighton
  • 6 april 2006

An article in the NY Times looks at how New Line Cinema is using an online Mash Up promotion (yes – user generated content) to interact with a younger audience.

“The nice thing about the advertising is that it’s using stuff that’s originating in the movie,” said Liz Friedlander, the director of “Take the Lead”

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