An article on Reuters looks at an apparent push for tea consumption in Britain with new tea cafes opening to fight the coffee houses.

An article on Reuters looks at an apparent push for tea consumption in Britain with new tea cafes opening to fight the coffee houses.

[Chairman of the United Kingdom Tea Council William Gorman] cautioned about imitating the coffee-chain trend, which he sees as a fashion that will be short-lived. “Tea should be very careful about trying to catch up with coffee in terms of sexiness, fashion and style because that is actually quite transient … tea has more natural values,” he said.

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