More Tea, Chaps?

More Tea, Chaps?
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An article on Reuters looks at an apparent push for tea consumption in Britain with new tea cafes opening to fight the coffee houses.

Piers Fawkes, PSFK
  • 28 april 2006

An article on Reuters looks at an apparent push for tea consumption in Britain with new tea cafes opening to fight the coffee houses.

[Chairman of the United Kingdom Tea Council William Gorman] cautioned about imitating the coffee-chain trend, which he sees as a fashion that will be short-lived. “Tea should be very careful about trying to catch up with coffee in terms of sexiness, fashion and style because that is actually quite transient … tea has more natural values,” he said.

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