Odin

One of our favorite-favorite mens stores in New York opened its second store on Lafayette at the weekend.

One of our favorite-favorite mens stores in New York, Odin, opened its second store on Lafayette at the weekend. The second store is much larger than the East 11 Street boutique and co-partner Paul Birandi told us that he wasn't expecting to have such a large store – but when they saw the space, they just had to have it. The first store was really launched as a project – but it has become so popular so quickly that neither of the partners have given up their day jobs yet!

Odin's name comes from Norse mythology and the stores are stuffed full of achingly beautiful brands like Trovata, Engineered Garments and Rogues Gallery.

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