Packaging Ideas: French Rabbit
Eco-site Treehugger is full of praise for the French Rabbit wine packaging:
The box weighs just about four percent of an ordinary glass wine bottle, meaning it would take 25 trucks filled with bottles to equal one truck filled with empty Rabbits. The package itself is made from polyethelene, aluminum foil and paperboard, so it’s 100% recyclable, and its collapsible, which reduces waste volume by about 90 percent.
Treehugger: French Rabbit: Savor the Wine, Save the Planet