pajama hoodies

pajama hoodies
Innovation

Made by Billionaire Boys Club, a brand owned by the musician-producer Pharrell Williams and Nigo (of A Bathing Ape, the cult Japanese label), they are electric Easter egg-colored sweatshirts covered with garish images like dollar signs and diamonds. Think of a mutated version of the ubiquitous Vuitton Murakami rainbow print."The patterns are like children's wallpaper gone out of control," Mr. Williams said.You Got a Problem With My Hoodie?

Piers Fawkes, PSFK
  • 27 april 2006

The NY Times takes a look at the multicolored hoodies roaming the streets of New York:

These are not just any pullovers. Made by Billionaire Boys Club, a brand owned by the musician-producer Pharrell Williams and Nigo (of A Bathing Ape, the cult Japanese label), they are electric Easter egg-colored sweatshirts covered with garish images like dollar signs and diamonds. Think of a mutated version of the ubiquitous Vuitton Murakami rainbow print.

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