reebok’s athletic roots

reebok’s athletic roots

PSFK reports that Reebok has announced that it is moving away from the lifestyle focus that has seen some of 2005's most controversial ads.

Piers Fawkes, PSFK
  • 30 april 2006

Reebok has announced it is to move away from the lifestyle focus it became known for – 2005 saw the most controversial ads coming from the leading sports brand. It’s new owner, Adidas, have pointed Reebok’s strategy back towards the athletic market which is apparently where Reebok started.

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