Street Couture & Supreme
A recent Consumed column in the NY Times Magazine looked at the Supreme skate brand and how so many other brands are chasing the ‘street’:
A huge number of brands — from big corporations or individuals with three T-shirt graphics and a blog — are now chasing the discriminating street-couture consumer. In an environment of hyperfickle customers, Supreme’s longevity may be the most surprising thing about it.
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