A study by HP suggests that the sub-continent want the latest gadgets and gizmos.

We’ve talked before about the demand for luxury products in India. Now a study by HP suggests that the sub-continent want the latest gadgets and gizmos too. The BBC reports:

Technology companies in the West should stop thinking about India as a place to dump cut-price, low-tech versions of their products, a senior Indian researcher has said.

Ajay Gupta, who heads the Indian labs of Hewlett Packard, said it was a myth that Indians wanted cheap goods…. The country is becoming younger and more affluent. But just 5% of the population is computer literate, meaning there are nearly one billion people in the country untouched by the digital age.

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