The Problem With Brainstorms
Writing in Wired Magazine, ‘Momus' complains that brainstorming today does not allow us to use the modern masks that allow us to be truly creative.
I find that brainstorming, far from unleashing hidden originality in me, blocks and banishes all my most interesting ideas? Put it down to the most important difference between 1953 and 2006: the internet. More specifically, the way the internet has encouraged games with personality and personae, with avatars and animus.
Wired News: The Problem With Brainstorming