The Problem With Brainstorms

The Problem With Brainstorms
Gaming & Play
Guy Brighton
  • 3 april 2006

Writing in Wired Magazine, ‘Momus’ complains that brainstorming today does not allow us to use the modern masks that allow us to be truly creative.

I find that brainstorming, far from unleashing hidden originality in me, blocks and banishes all my most interesting ideas? Put it down to the most important difference between 1953 and 2006: the internet. More specifically, the way the internet has encouraged games with personality and personae, with avatars and animus.

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