We don’t know if we agree with Bill The Cool Hunter on this one. He spotted this campaign in New Zealand from Draft promoting a cafe. Bill says:

The agency, Draft New Zealand, dreamt up the idea of placing branded trashcans – which looked like coffee cups complete with a stir stick outside competing cafes throughout the city, including Starbucks. Word has it that the chain store giant in particular, didn’t appreciate the dose of friendly jousting.

the cool hunter

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