Writing Headlines For Google
An article in the NY Times looks at how Newspapers have to adapt their headlines on the web so that search engines will read them effectively:
News organizations large and small have begun experimenting with tweaking their Web sites for better search engine results. But software bots are not your ordinary readers: They are blazingly fast yet numbingly literal-minded. There are no algorithms for wit, irony, humor or stylish writing. The software is a logical, sequential, left-brain reader, while humans are often right brain.