Steve Rubel on his blog Micropersuasion argues that marketers need to consider how to use the Blackberry as a marketing platform. He suggests three opportunities:
1) Brand Mobile Games – as Blackberries become more sophisticated, marketers should consider launching free downloadable Java midlets that incorporate their brands into the games.
2) Focus on Data – At their core, Blackberries are all about business. These professionals have real-time needs for information. Consider building downloadable applications and/or email on-demand services that put essential information at users fingertips. For example, a broker could build and brand a real-time stock application or an airline might build a flight tracker.