In an interview on PSFK a few weeks ago, Sascha Lewis, co-founder of Flavorpill, talked about his readership - this Creative Class: "These are artists, publishers, designers, etc who all use creativity in their work and often fuel economic and social trends to the mainstream."

In an interview on PSFK a few weeks ago, Sascha Lewis, co-founder of Flavorpill, talked about his readership – this Creative Class:

“These are artists, publishers, designers, etc  who all use creativity in their work and often fuel economic and social trends to the mainstream.”

Now AdAge reports on a new ad campaign where the author of “The Rise of the Creative Class”, Richard Florida worked as a consultant to target the group:

BMW avoids focusing solely on the cars it builds for affluent consumers. Instead, the spots seek to contrast the BMW buyer’s priorities with those of consumers who favor other brands. One ad shows corporate executives crushing their employees’ creative instincts with bromides such as “Choose your battles.”

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