One of the lads in the office came over yesterday afternoon to tell us that adidas have started advertising in New York’s bodegas (those little deli-stores). The sneaker company has put their adicolor shoes in the windows and displays.

Yeah. Exactly. wtf!

Gothamist has provided a nice list of stores you can go check ’em out in.

Gothamist: Bodega-tising On Your Corner:

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