An article in the NY Times looks at how the marketing industry seems to have become obsessed with using the word "my", "your" and "our" in advertising slogans and names of brands.

An article in the NY Times looks at how the marketing industry seems to have become obsessed with using the word “my”, “your” and “our” in advertising slogans and names of brands. Allen Adamson gets to the heart of it:

“Brands are becoming more personalized and customized because consumers want brands on their terms,” said Allen Adamson, managing director at the New York office of Landor Associates, a corporate identity consulting company owned by the WPP Group.

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