AndersonWhen Chris Anderson, editor of Wired, started to write about the theory of the Longtail a couple of years ago it seemed to causea satori-moment among readers - an 'a-ha' that compelled folk to spread the theory so much that today it has become part of the daily business lexicon. The theory suggests that the fall in production and distribution costs, especially online, will allow companies to ignore product "hits" in the market and make money by targeting niches. Chris is about to release a book on the Longtail and we wanted to ask him not only to explain the theory further - but also his approach to promoting his book.

When Chris Anderson, editor of Wired, started to write about the theory of the Longtail a couple of years ago it seemed to cause a satori-moment among readers – an ‘a-ha’ that compelled folk to spread the theory so much that today it has become part of the daily business lexicon. The theory suggests that the  fall in production and distribution costs, especially online, will allow companies to ignore product "hits" in the market and make money by targeting niches. Chris is about to release a book on the Longtail and we wanted to ask him not only to explain the theory further – but also his approach to promoting his book.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in