If you buy an $800 flight with Continental, you get 5 whole music tracks from iTunes. From the customer email:

Receive five song downloads on iTunes(R) when you purchase a round-trip ticket now through July 31, 2006. Buy your ticket on continental.com, and you’ll receive an e-mail containing a redemption code(s) to use on iTunes.

Wasn’t there a way that Continental could have bought a big load at wholesale and offered a few more, no?

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