Embedding TV Show Clues In Ads

Embedding TV Show Clues In Ads
Advertising
Guy Brighton
  • 9 may 2006

Hit TV series Lost plans to embed clues to the show’s mystery in TV ads, Sun Sentinel reports:

Beginning Wednesday, when the popular mystery drama returns to the ABC schedule with original episodes for the entire month, fans will have new and, of course, mysterious ways to get clued into a new Lost world that begins on the Internet but also will take advantage of “other platforms that are out there in the real world,” according to ABC executives.

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