Emerge is new(?) a unit of Influx Strategic Consulting (part of BSSP) dedicated to understanding the leading edge of culture. They say they identify the trends and the people who are shaping the cutting edge of culture and helps brands navigate this terrain.

To show off their insight prowess, they are offering a free PDF report on this year’s music at SXSW. It covers the efforts made by brands at the festival to connect with music and identifies the artists who captured EMERGE’s attention.

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