Federated Media’s Ad Network On Quality Blogs

Federated Media’s Ad Network On Quality Blogs
Advertising
Guy Brighton
  • 4 may 2006

Erick Schonfeld provides a detailed breakdown of the ad-network for blogs called Federated Media. He says:

Rather than launch 50 blogs that may or may not be interesting and sell advertising across them, Batelle is trying a different tack with FM Publishing. He’s collected about 50 high-quality blogs and Websites like BoingBoing, Digg, GigaOm, TechCrunch, and Techdirt to be part of his network. They focus on producing great content, and FM Publishing focuses on bringing great advertisers to them. It’s a distributed, er, federated, business model that positions FM Publishing at the crucial nexus betweeen its network of bloggers and its network of advertisers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.