Quaint UK retail chain Hobbs are taking steps to fight fast-fashion wars reports Financial Times. Apparently the likes of Primark have 'tested their business skills'....

Quaint UK retail chain Hobbs are taking steps to fight fast-fashion wars reports Financial Times. Apparently the likes of Primark have ‘tested their business skills'. Victorious with 30 per cent growth under it's wide leather belt and a rise in ladylike trends, Hobbs recently employed various heavy-weight fashion corporates to fight their retail wars with shots of buying skills and stabs of high margin accessories. A riposte to fast-fashion that was well needed.

The article then goes to explain why trends that produce fast-track profit are a known evil to the fashion industry in more ways than one. Derek Lovelock of the Mosaic Group (Whistles, Karen Millen, Oasis and Coast) says ‘Whistles [in particular] made several mistakes, including slavishly chasing trends'. Apparently by doing this ‘the retailer alienates customers by switching fashion too quickly and dramatically'. PSFK are inclined to agree.

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