SEO For Law Firms provides some tips for the rest of us – how to prepare your website so that ‘local’ search engines can find you. They suggest:

List your primary office location’s physical address in real text somewhere on every page List your primary office’s local phone number in real text somewhere on every page Make sure that you mention your target geography in your site’s copy

CaseDetails.com – SEO for Law Firms » Preparing Your Site for Local Search

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