IM Underused as Ad Medium

IM Underused as Ad Medium
Guy Brighton
  • 4 may 2006

Jupiter Research have released a report stating that brands are failing to use Instant Messenger systems for marketing purposes, Click Z reports:

Portals like MSN, Yahoo! and AOL actively promote their Instant Messenger (IM) platforms to marketers, yet many are still reticent to include the medium in the mix. This is despite the platforms’ heavily engaged audiences and huge impression counts.

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