Jupiter Research have released a report stating that brands are failing to use Instant Messenger systems for marketing purposes, Click Z reports:

Portals like MSN, Yahoo! and AOL actively promote their Instant Messenger (IM) platforms to marketers, yet many are still reticent to include the medium in the mix. This is despite the platforms’ heavily engaged audiences and huge impression counts.

“If you’re looking at a campaign across the network, it’s a fantastic way to leverage that and make sure your presence on Yahoo!, MSN or AOL is across the whole platform,” said Sapna Satagopan, lead analyst on the JupiterKagan report.

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