IM Underused as Ad Medium

IM Underused as Ad Medium
Advertising
Guy Brighton
  • 4 may 2006

Jupiter Research have released a report stating that brands are failing to use Instant Messenger systems for marketing purposes, Click Z reports:

Portals like MSN, Yahoo! and AOL actively promote their Instant Messenger (IM) platforms to marketers, yet many are still reticent to include the medium in the mix. This is despite the platforms’ heavily engaged audiences and huge impression counts.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.