JCDecaux Pushes Interactive Billboards
An article in the IHT looks at how outdoor-advertising company JCDecaux is developing the media space it owns to offer brands interactive experiences.
When participating users are near an active advertisement – it could be part of a billboard or a bus shelter poster – their phones will automatically receive a notice that a digital file can be downloaded. The information could range from a ring tone or short video to a discount voucher.
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