Levi's embeds RFID tags to track jeans (not people).

No, it’s not the latest lase cut stiff and tight design, it’s a pair of jeans with an tag embedded in it so that Levi’s can track their inventory. Levi’s, who has been testing a system in Mexico and the US, says they will not be tracking people – just jeans – but still, the concept has raised some privacy concerns. Mobile Mag says:

Conceivably, assuming that the people who buy the test-case Levi’s clothing do not have the RFID tags removed, someone with an RFID reader could track the movements of people based on what they are wearing.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in