The guys over at digital agency Glue told us about their new viral campaign for Virgin Trains where they built a complete mini-town then beat the crap out of it in order to show that Britain was littler thanks to Dickie B’s transport service.

Wondering if it was just an attempt for an agency to squeeze in as many ‘big cock’ jokes as possible, we asked Glue-man Iestyn Keyes to explain the campaign here.

Basically we had the line ‘Britain is shrinking, welcome to littler Britain’ as part of an email campaign when they were pushing faster journey times and more frequent services.

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