MSN will host contextual advertising with their search engine results - much like Google does with its Adsense network.

MSN will host contextual advertising with their search engine results – much like Google does with its Adsense network. Scoble comments:

So, why does Microsoft care so much about the world that Google is the leader in? Well, cause the advertising industry is a lot bigger than the software industry. Translation: the MBA’s here see a lot more growth potential in advertising-backed software than they do in software that you go to Fry’s and buy.

But should that really be a good strategy for Microsoft? The problem with the model is that Microsoft assumes that the future of advertising is advertising. But is it? Surely the slow and painful death of TV Advertising is just the start of the decline of one way brand dialog. Banners on sites or in software, no matter how relevant, are still old advertising.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in