Chicago’s O’Hare Airport terminal 3 has installed huge screens where people can use their hands to manipulate content — weather, news, Tiger Woods’ greatest putts — on a giant 10-by-7-foot screen=, Ad Age reports:

The Schematic team worked with Accenture Technology Labs on the screen’s interface — not only what the experience looks and feels like for a consumer interacting with the screen, but also what it looks like to the hundreds of travelers passing by it at any given moment. The primary purpose, at least for Accenture, is to reach high-level business executive who may not be the ones interacting with the sign but will certainly see it.

This content is available for Basic Members.
Already a member, log in