When Bono of U2 announced his new venture (RED) last January, many were skeptical - few believed it would work. Now with yet another heavyweight...

When Bono of U2 announced his new venture (RED) last January, many were skeptical – few believed it would work. Now with yet another heavyweight brand on board – Motorola – the campaign has a portfolio bigger than Leo Burnett and charitable sincerity that is difficult to challenge.

For now, RED Motorola mobile phone users can contribute with each call, text and download, to the elimination of AIDS in Africa. The first product in Motorola’s new (MOTO) RED portfolio is a super-slim, ultra-chic and a vibrant red – MOTOSLVR – a stylish and responsible choice for forward-thinkers.

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