Packaging Ideas: Hell Pizza

Packaging Ideas: Hell Pizza
Design
Guy Brighton
  • 7 may 2006

On his blog, Dave talks about the pizza packaging from Hell Pizza in New Zealand.

Hell Pizza is a cleverly marketed chain of pizza restaurants around New Zealand. The specialty pizzas are named after the seven deadly sins (I ate Envy for lunch). When calling them up you are greeted with a “welcome to hell.” Of course the phone number ends in 666… I had two slices left and I noticed there were weird perforations on the lid of the box. As I examined more closely I noticed it was in the shape of a coffin lid. At first I thought it was a toy for the kids, but upon further inspection it is a coffin “for your remains.”

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