At the age of 19 Salvatore Parasuco opened his first retail outlet. Now 30 years on, Parasuco – also the namesake for his denim brand...

At the age of 19 Salvatore Parasuco opened his first retail outlet. Now 30 years on, Parasuco – also the namesake for his denim brand – will sees his first flagship store at the former East River Savings Bank in New York City.

Rumour has it the restoration of the Greco-Roman store took over a year to complete. And with tonight’s launch night costing $240, it seems the brand known for its provocative advertising are putting all stops out to hale NY luxury shoppers.

parasuco.com

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