Eric Mattson interviews PSFK's Piers Fawkes as part of his Marketing Monger mission to interview 1,000 interviews with marketers, social media experts, innovators and entrepreneurs.

–Tell me a little about yourself (“Who is Piers Fawkes?”)

I run a publishing start up from New York. I come from a marketing background – working at several agencies in London, starting a couple of businesses in London including Pixelpark London and then Set Loose Moves – one of the UK’s first viral marketing agencies back in 2002. I came to New York three years ago and worked as a freelance planner at agencies providing consumer insights for brands like Microsoft, W Hotel, Coke, Samsung. During that time I started PSFK.

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