What events like the World Cup do, is make brands throw out all their brand values (which may be a good thing) and chase the frenzy. This viral sent to us from Brit agency Designate made us chuckle as they tried to convince us to travel the Channel on a P&O Ferry with all these naughty girls.
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Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
SHOWFIELDS' CEO explains why ecommerce and traditional retail are giving way to 'consumer commerce,' defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employ
In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital
Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon
Scott Lachut imparts some advice on how to cater to consumers who are always on the go
The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time
Our latest report explores the shift from points schemes to brand passports
The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience
From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures
CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space