Product Design: How Publix Broke The White Label Rules

Product Design: How Publix Broke The White Label Rules
Design
Guy Brighton
  • 9 may 2006

An article in the New York Times magazine looks at how Publix decided not to go down the regular route of producing products that imitated brands. Instead, they created a simple style that set their ‘white label’ goods apart – a look that won fans.

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