CoolBrands describe Puma sportswear as a label that "delivers a dual proposition of both performance and lifestyle." Puma’s involvement with this year's World Cup is...

CoolBrands describe Puma sportswear as a label that “delivers a dual proposition of both performance and lifestyle.” Puma’s involvement with this year’s World Cup is further testament to this. Not only have they sponsored a chunk of the participating teams but they’ve also assigned 12 German bloggers to welcome football fans to the host nation’s hustle and bustle.

Not wanting to exclude anyone from the beautiful game and the mayhem that surrounds it, Puma invite everyone around the globe to adpot their favourite German blogger online.

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