A new service by Google lets you compare trends in traffic for various news and search terms. If you click the link below – you'll see Google compare the popularity of various alcoholic drinks.

Google Trends: beer, wine, vodka, soda:

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in