For many, independent retail is a vacuous hole, right? Wrong. Kirsten Fleming has found a solution - Refinery 29. Holding a gun to stylist Rachel...

For many, independent retail is a vacuous hole, right? Wrong. Kirsten Fleming has found a solution – Refinery 29.

Holding a gun to stylist Rachel Zoe’s head wouldn’t yield such superb shopping secrets as a quick visit to Refinery 29 – a virtual guide to the best independent shops in New York.

One part guide, two part fashion editorial with an indie twist, this cocktail of a website has created a tangible confederation of retail luminaries that bring something unique to the fickle New York consumer. Boutiques like Elizabeth Charles who introduced Australian designers to Gotham and downtown darling Mayle are featured prominently in their mock mall directory. Never before has a mall had this much cred.

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