retail profile: mango, a spanish star
A Spanish star is born on New York's skyline. Gaelle Devins investigates the first Mango store to hit the capital. Hunting for decent retail space...
A Spanish star is born on New York’s skyline. Gaelle Devins investigates the first Mango store to hit the capital.
Hunting for decent retail space in the Big Apple can take years. Barcelona-based apparel chain Mango, knows that for sure. Finding the perfect gem to open its first flagship store in NYC was a laborious task. However, after some intense search and lots of patience, Mango just signed a lease for an 8,000-square-foot space at 561 Broadway in SoHo.
Mango, a company which targets young demanding cosmopolitan women, operates more than 850 stores in 81 countries, located on five continents. Last year, Mango expanded its presence to North America, opening fives stores in Canada. Pursuing a penetration strategy, the company hopes to open 25 new stores by 2010 in Canada alone. World domination must also be part of their strategy.