In Stockholm, fashion.psfk enters the usually sordid world of Vice Magazine, only to find guys and gals happily painting away. But the only canvas here...

In Stockholm, fashion.psfk enters the usually sordid world of Vice Magazine, only to find guys and gals happily painting away. But the only canvas here is adjacent to the rubber soles of Adicolour. Amélie Marciasini investigates…

Adidas continiously strive to connect their brand with art and street culture. Recently they took the highest credit points by re-launching the 80’s Adicolour. This sports brand entices nostalgic people – from the 80’s, to the 90′ s boom of DIY, and then, computerized graphic designers and street artists of the 00’s. All these eras have got their ultimate Adidas shoe. As if that wasn’t enough? I dare say the limited artists series of Adicolour dresses stylish art lovers globally. But recently Adidas made an impact in Stockholm, along with one of the most controversial mags our age knows…

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