The Anti Brand Sneaker

The Anti Brand Sneaker
Guy Brighton
  • 14 may 2006

The Consumed Column in the NY Times looks at the possibly contradictory concept of launching a sneaker brand that is an anti-sneaker brand. By checking off all the right boxes in its production process, the Blackspot is decorated with a rough circle meant to suggest the obliteration of branding. What’s interesting is a supposed rise in cynical consumers:

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